PRODUCTIONS BY PERSPECTIVE
MUSIC VIDEO COMPANY, 2020 - 2022
PRODUCTIONS BY PERSPECTIVE
Productions by Perspective was an emerging video production company. It was established in 2020 with a focus on music videos. With our unique vision and creativity we wanted to make a difference in the current media industry.
CORPORATE IDENTITY
Designing the corporate identity of the brand was my responsibility. My intention for our brand was to mix a 70s style with modern influences. The 70s were a rebellious phase, and that’s what we want to radiate. Productions by Perspective is bold in their vision and we have no intent of holding back.
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FOUNDERS
The company was set up by 3 young entrepreneurs, Lisa Hussaarts (director and content), Lida Groenen (producer) and myself (art director, photographer and designer). Being friends for close to 10 years has made it not only easy but extremely fun to work together. Our fields of interest fit like a puzzle to this company.
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Productions by Perspective was an emerging video production company. It was established in 2020 with a focus on music videos. With our unique vision and creativity we wanted to make a difference in the current media industry.
CORPORATE IDENTITY
Designing the corporate identity of the brand was my responsibility. My intention for our brand was to mix a 70s style with modern influences. The 70s were a rebellious phase, and that’s what we want to radiate. Productions by Perspective is bold in their vision and we have no intent of holding back.
The company was set up by 3 young entrepreneurs, Lisa Hussaarts (director and content), Lida Groenen (producer) and myself (art director, photographer and designer). Being friends for close to 10 years has made it not only easy but extremely fun to work together. Our fields of interest fit like a puzzle to this company.
SINGLE COVERS
ART DIRECTION
As for the video’s I was charge of creating the entire look and feel. I love coming up with creative concepts and I wanted to give each video a unique vibe. Our corporate identity was 70s and 90s inspired with a modern touch. We wanted to extend this style in our video productions and everything else we do, creating an almost timeless feel.
OUR WORK
ABOUT THE COMPANY
Our company created inclusive media by showing realistic people and stories. We strived to create media that is representative of our generation and want to change the image that present-day media portrays of people.
From Netflix-watching students to broke gym fanatics to pregnant 18-year olds and everything around and in between.
“The world consists of an incredibly beautiful and diverse society. Yet we’ve been getting a one-sided and unrealistic view of it from the media. Productions by Perspective strives to represent society how it really is and adding a creative twist to that. We want to change the image that contemporary media portrays of people.” - Sanne
As for the video’s I was charge of creating the entire look and feel. I love coming up with creative concepts and I wanted to give each video a unique vibe. Our corporate identity was 70s and 90s inspired with a modern touch. We wanted to extend this style in our video productions and everything else we do, creating an almost timeless feel.
OUR WORK
ABOUT THE COMPANY
Our company created inclusive media by showing realistic people and stories. We strived to create media that is representative of our generation and want to change the image that present-day media portrays of people.
From Netflix-watching students to broke gym fanatics to pregnant 18-year olds and everything around and in between.
“The world consists of an incredibly beautiful and diverse society. Yet we’ve been getting a one-sided and unrealistic view of it from the media. Productions by Perspective strives to represent society how it really is and adding a creative twist to that. We want to change the image that contemporary media portrays of people.” - Sanne
“I think it’s important that a music video tells a story and has a message. Narrative music videos can keep viewers' attention longer. They are drawn into the story and want to know how it ends. Music videos also have a wide reach, it’s a shame that this is often not used to share important topics.” - Lisa