PRODUCTIONS BY PERSPECTIVE

MUSIC VIDEO COMPANY, 2020


PRODUCTIONS BY PERSPECTIVE
Productions by Perspective is an emerging video production company. It was established in 2020 with a focus on music videos, but the company will soon be expanding to commercials. With our unique vision and creativity we want to make a difference in the current media industry. 
ART DIRECTION
As for the video’s I’ll be in charge of creating the entire look and feel. I love coming up with creative concepts and I want to give each video a unique vibe. Our corporate identity is 70s inspired with a modern touch. We want to extend this style in our video productions and everything else we do, creating an almost timeless feel.

CORPORATE IDENTITY
Designing the corporate identity of the brand was my responsibility. My intention for our brand was to mix a 70s style with modern influences. The 70s were a rebellious phase, and that’s what we want to radiate. Productions by Perspective is bold in their vision and we have no intent of holding back.


SOCIAL MEDIA CONTENT DESIGN



FOUNDERS

The company was set up by 3 young entrepreneurs, Lisa Hussaarts (director and content), Lida Groenen (producer) and myself (art director and designer).

ABOUT THE COMPANY

Our company creates inclusive media by showing realistic people and stories. We strive to create media that is representative of our generation and want to change the image that present-day media portrays of people.

From Netflix-watching students to broke gym fanatics to pregnant 18-year olds and everything around and in between.

“The world consists of an incredibly beautiful and diverse society. Yet we’ve been getting a one-sided and unrealistic view of it from the media. Productions by Perspective strives to represent society how it really is and adding a creative twist to that. We want to change the image that contemporary media portrays of people.” - Sanne

Productions by Perspective focuses on making cinematic video clips. We use a strong narrative to tell a story that fits the music. Our main target group is people of age 18-25.

“I think it’s important that a music video tells a story and has a message. Narrative music videos can keep viewers' attention longer. They are drawn into the story and want to know how it ends. Music videos also have a wide reach, it’s a shame that this is often not used to share important topics.” - Lisa

INTO THE FUTURE - BLANKO


GLOW - SUSAN H

 
VOICES - AVA NOVA


NIGHTMARE - MARRZY








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